Each role carries part of the week: the market run, the bench, the venue visits and the deliveries. The emphasis is the same across all four -- conditioned flowers, a written quote, and the same person on an order from start to finish.
Lead florist
Runs the design consultations and cuts every event order herself. She buys at the Tuesday and Friday markets, so a bouquet is built from what actually arrived that week rather than from a photograph, and she says plainly when a requested flower is out of season and what should stand in for it.
Senior florist
Builds the vase and pedestal work, including the standing arrangements that go to restaurant tables and shop counters. He conditions every stem before it is used, which is the unglamorous reason an arrangement from this bench stands for a week rather than three days.
Events coordinator
Takes wedding, memorial and event enquiries from the first message through to the venue walk-through. She records access times, ceiling heights, light and where water can be reached, and writes the note the quote is built from, so nothing is priced on a guess.
Shop and care coordinator
Looks after deliveries, the cold store and the care sheet that goes out with every order. He answers questions about keeping flowers alive at home and points allergy or pet-safety questions at the shop's published plant list rather than guessing at an answer.
One florist stays with one order from the first conversation to the handover. That is the whole reason the shop takes fewer event bookings in a week than the bench could physically hold.
A design consultation costs nothing, commits nobody, and ends with a written note of what was discussed.
An email when the flowers on the bench change with the season, a few times a year. No fixed schedule, and one link in every message removes an address from the list.
It is published in the open, where anyone can copy it, so it is left short of its final polish and audit pass. The design chosen is fully audited and polished before it goes live.