09 · Privacy
What the two forms collect
This page covers the two forms on this website: the contact form and the subscribe form. It is written in plain language and indexed, so a visitor can go straight to the part that matters.
Document
- Reference
- MLA-PRIV-01
- Effective
- 1 September 2026
- Revision
- 1 September 2026
- Clauses
- 01 to 10
02 · Privacy notice
01
Contact form data
The contact form collects a name, an email address, an optional telephone number, the service selected, the organisation size, the optional tools, target date and industry fields, and the message written. Nothing else is collected by the form, and there is no hidden field.
Do not send passwords, system credentials, customer records, confidential business files or any other sensitive material through this form. Sensitive material is exchanged through the approved process the firm sets out in its reply.
02
Subscribe form data
The subscribe form at the foot of every page except this website's not-found page collects one email address, and the address of the page the form was sent from. No name and no other detail is requested.
03
Why the firm collects it
Contact form data is used to answer the enquiry and, where work follows, to keep a record of what was agreed. Subscribe data is used only to send the monthly advisory note described beside the form.
Neither set of data is sold, rented or used to build a profile, and neither is used for advertising.
04
Who receives it
Messages reach the four people who work at Meridian Loop Advisory. Delivery depends on an email provider and a form-handling service, which process the message in order to deliver it and act only on the firm's instruction.
The names of those processors are published in the launch checklist for this website and are confirmed on request.
05
How long it is kept
An enquiry that does not become work is kept for twelve months and then deleted. Where work follows, the record is kept for six years after the engagement ends, the period the firm keeps its engagement records.
A subscriber address is kept until the subscriber asks for it to be removed, or until the notes stop being sent.
06
The security limitation
Traffic to this website is encrypted in transit, and access to messages is limited to the four people whose roles are set out on the Staff page. No website form can be described as secure enough for passwords, system credentials or confidential files, and this one is not.
That is a limitation of the medium, not a temporary state, which is why the form asks visitors not to send that material.
07
Visitor choices
A visitor may write by email instead of using the form. Every subscribe email carries an unsubscribe link, and unsubscribing takes effect on the next send.
This website sets no advertising cookie and runs no third-party analytics script.
08
Asking for deletion
A deletion request can be made by email. The firm confirms in writing what was deleted and what, if anything, it is required to keep under its engagement records policy.
A request is answered within thirty days.
09
Business contact
Meridian Loop Advisory, Columbus, Ohio. Email [email protected].
10
Photo credits
Thirteen photographs on this website come from Wikimedia Commons. Three are published under the Creative Commons Attribution 2.0 licence and are credited here as that licence requires:
- “Brainstorming Session at GEM Meeting 2014” by The Official CTBTO Photostream, licensed under CC BY 2.0. Source on Wikimedia Commons. Cropped and resized for the gallery.
- “Person using a laptop with a gold pen in a cozy workspace” by Shixart1985, licensed under CC BY 2.0. Source on Wikimedia Commons. Cropped and resized for the home page and the gallery.
- “Sprint presentation and activity” by AlphaLemur, licensed under CC BY 4.0. Source on Wikimedia Commons. Cropped and resized for the services page.
The other ten are dedicated to the public domain under CC0 and need no credit. They are by Breather, JESHOOTS.COM, helloquence, Ehud Neuhaus, Lauren Mancke, Thomas Lefebvre, Simon Hattinga Verschure and www.Pixel.la Free Stock Photos. No photograph shows a real client of the firm.